"What Can Paris Hilton Teach Us About Making Money In Property?"

Bimbo flaunting her body for money?

Spoilt rich kid tearaway?

Attention seeker exploiting the public’s fascination for naked celebrities?

I’m not here to discuss what you may think of Paris nor do I wish to glamorize what she does for a living. I’m here to help make you rich or if you are already rich, richer. To get rich, you need to understand the fundamentals of running a successful business in this most intriguing day and age.

Today, I want to focus your mind on her business and especially her marketing savvy.

First of all, you’ve got to appreciate the fact that running a successful business in 2007 requires marketing skills applied to mediums, some of which didn’t even exist 5 years ago!

Also, consider the fact that Paris is worth £30M. That’s a fairly, tidy sum by anybody's standards. Sure, she inherited most of it but she still manages to run a thriving business empire by marketing herself very well.

Let’s see what we can learn from Ms Hilton:

1. Get yourself known in your market. So many property investors fail in this most basic of marketing skills.

Paris does this masterfully—go to your local supermarket today and watch for her face on the newspaper and magazine stands. Quite a few will have her on the front cover, if not, somewhere inside.

Continued ..

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